Press & Media

Our innovative 3D pop up cards have caught the attention of many including the press! Yes, it’s is not just the customers who are fascinated by our marvelous collection of pop up cards in Dubai. The fast rising Abra Card brand has also found a way to some of the media platforms and events including:

  • Condé NastTraveler
  • Retail ME
  • Trade Arabia
  • Eye of Dubai
  • The Khaleej Times
  • PR Daily
  • Greeting Cards Association
  • Al Bayan Newspapers

What Are The Press Saying About Abra Cards?

Our inventive 3D pop-up cards have been generating a buzz among customers and the positive vibes have trickled down to the press as well. We have been covered by some top media platforms in Dubai and abroad, all who have had nothing but interest and praise for our rising star.

In March 2017, we were featured by Trade Arabia and Eye Of Dubai as one of the exhibitors with the opportunity to display paper engineering among other top innovators in the Paperworld Middle East 2017. This is Middle East’s dedicated trade fair for paper, stationery and office supplies.  Ultimately, the trade fair was a huge success as we were able to showcase our innovative products and build networks.

Our founder, Kelly Heffey, has also had opportunities to speak to a number of media platforms about the Abra Cards story. She has spoken to the likes of Khaleej times, Conde Nast Traveler, Al Bayan Newspapers and many enthusiastic platforms about the spur to creating bespoke pop-up greeting cards for special occasions. She talks up drawing inspiration from not finding a bespoke card to send her sick grandma coupled with her work and travel experiences around Asia. Most of these platforms have been captivated by the uniqueness in our 3D cards plus the fact that it is driven by advanced technology in the form of laser cutting and handcraft.

This is just the tip of the iceberg. We are indeed the first company in the Middle East that converts iconic real world architecture to some sumptuous 3D pop-up cards!